Ruby Diamond is a ladies wear brand that caters to young, trendy South African and foreign clientele. The brand is sold across in YDE stores South Africa. Ruby Diamond is a chic and feminine brand with a distinctive style. On a weekly basis new styles are sent into stores always keeping things new and fresh. The brand is fashion forward, and always up to date with the latest trends.
Find us in the following shopping centres:
- Century City
- Loch Logan
- Melrose Arch
- Nelson Mandela Square
- The Glen
- V&A Waterfront
The very concept of YDE was first thought of as a means to showcase the local talent of South Africa’s clothing and accessory designers. YDE created a store for young, trendy customers of both sexes and was able to offer cutting-edge, sexy, chic, expressive, edgy, underground and original clothing and accessories to customers who followed both local and international trends, but were inidiviualists who did not conform to set or pre-defined standards. YDE first opened its store with only ten designers and to-date houses in excess of 90 local fashion designers who supply YDE outlets.