Ruby Diamond

Ruby Diamond is a ladies wear brand that caters to young, trendy South African and foreign clientele. The brand is sold across in YDE stores South Africa. Ruby Diamond is a chic and feminine brand with a distinctive style. On a weekly basis new styles are sent into stores always keeping things new and fresh. The brand is fashion forward, and always up to date with the latest trends.

  • Cara Cobalt Dress R425 @YDE

  • Halle Top R280 @YDE

  • Nora Top Black R299 @YDE

  • Grey Pleather R750 @YDE

  • Blush Chantelle Dress R499 @YDE

  • Red Chantelle Dress R499 @YDE

  • Floral Sea Shirt R360 @YDE

  • Elan Olive Shirt R360 @YDE & Shakirah Grey Pants R450 @YDE

Find us in the following shopping centres:

  • Cavendish
  • Centurion
  • Century City
  • Cresta
  • Eastgate
  • Gateway
  • Greenacres
  • Hemmingways
  • Loch Logan
  • Melrose Arch
  • Menlyn
  • Nelson Mandela Square
  • Pavillion
  • Rosebank
  • Sandton
  • The Glen
  • Tygervalley
  • V&A Waterfront

About YDE

The very concept of YDE was first thought of as a means to showcase the local talent of South Africa’s clothing and accessory designers. YDE created a store for young, trendy customers of both sexes and was able to offer cutting-edge, sexy, chic, expressive, edgy, underground and original clothing and accessories to customers who followed both local and international trends, but were inidiviualists who did not conform to set or pre-defined standards. YDE first opened its store with only ten designers and to-date houses in excess of 90 local fashion designers who supply YDE outlets.